HGG Partners with Olive Crest to Prevent Child Abuse and Neglect
Customers can help children in crisis by rounding up their orders to the nearest dollar throughout April, Child Abuse Prevention Month
Ontario, California (April 1, 2025) – Heritage Grocers Group (“Heritage” or “HGG”), the largest Hispanic and ethnic food retailer in the country is pleased to announce its portfolio of companies which include Cardenas Markets, Los Altos Ranch Markets, El Rancho Supermercado, and Tony’s Fresh Market, have launched in-store fundraising campaigns, in partnership with Olive Crest and the Child Abuse Stops Here Network, to prevent child abuse and neglect through their respective philanthropic arms, the Cardenas Markets Foundation; Manos y Corazones Unidos; and Tony’s Charitable Foundation.
“Each of us shares the responsibility to create positive and nurturing environments where children feel safe and can thrive, while ensuring families in crisis have the resources needed to overcome adversity," said Adam Salgado, President & Executive Director for the Heritage Grocers Giving Foundation. “Reaching children early in life is essential, as their earliest experiences shape the individuals they will become. By partnering with Olive Crest, we know we can make a meaningful and lasting impact.”
Customers across Heritage’s portfolio of companies can support this effort by rounding up their grocery order to the nearest dollar. All round-up funds collected in April will support the transformative services that Olive Crest and the Child Abuse Stops Here Network offer to ensure that children in crisis receive the resources to heal and tools to transition into strong, confident, and resilient adults.